About Us
Why RISE?
We're not an agency that studied the hockey pipeline from the outside. We lived it. Every founder played elite hockey, went through the placement process, and saw firsthand what works and what's broken. RISE exists because we know we can do it better.
Built by Players, for Players
We've been where your kid is now.
Ryan Cheuk
Co-Founder
Played competitive hockey in Canada. Went through the placement process himself. Now coaches and mentors the next generation of HK players heading to Canada. Knows the coaches, the programs, and the system from the inside.
Eddie Jaansoo
Co-Founder
Former elite hockey player with deep connections in the Canadian hockey system. Understands the development pathway from youth to junior to college hockey. Built RISE to give HK players the support he wished existed.
Markus Lam
Co-Founder
Grew up playing hockey in Hong Kong. Experienced the challenges of developing as a player in a market with a ceiling. Bridges the gap between HK hockey families and the Canadian system.
What Makes Us Different
We lived the pipeline
Other agencies hire consultants who read about hockey placement. Every RISE founder played elite hockey and went through the placement process personally. We don't guess, we know.
We know what's broken
We've seen agencies place kids on the wrong teams, ignore the emotional side, and disappear after the move. We built RISE to fix exactly those problems.
We treat every player like our own
Small roster, personal relationships. Ryan knows every kid's name, skill level, and goals. We're not a factory. We're a team.
We're honest about what works
We don't guarantee placement. We guarantee effort. If your kid isn't ready, we'll tell you. If the team isn't the right fit, we'll address it. No hidden steps, just results.
We're here for the whole journey
Placement is just the start. Our mentoring program supports players all season long. Weekly check-ins, video review, skill development, mental skills. Your kid is never alone in Canada.
We understand HK parents
Two of us grew up in the HK hockey community. We know the culture, the anxieties, and the expectations. We speak your language, literally and figuratively.
21 players and counting.
We've placed 21 players on teams across Canada. Each one evaluated, matched, and supported personally. No two placements are the same, because no two players are the same.